June 16th, 2021
Meeting info provided upon registration.
The Covid pandemic/lockdown has rocked the university ship, emptying out classrooms, and expanding online usage for instruction and administration. Is this all an opportunity to revise strategies for instruction, finance, and management? How will universities either recover or adapt? Will online education dominate the new business model? Will the university lead, follow, or resist the anticipated resumption of social contact? How much has online education changed the business model?
What is the new landscape for the universities based on the recent changes in our health concerns and business realities?
- Is the vision different from an administrator or a professor?
- Is there new thinking about which situations really necessitate in-person communication and which that can be served adequately online?
- Is education facing more changes?
Is there now to be more online content (now that more people have been forced into it)?
- Did COVID reset in each school’s strategy of using Zoom and similar technology; and in their strategy of deploying online learning in general?
- Can online technology and software be deployed and adapted to increase the quality of or efficiency of teaching over the pre-COVID standards?
- How do students who study online differ from the hiring perspective?
Is there to be a push for economizing on classroom space and personnel costs so that tuition can be lowered?
- Is there to be a change in assessing the costs of …
- Infrastructure and real estate and personnel ?
- Tuition and financing (Will the pressure on lower tuition change the look and feel of campus and/or K-12 education?)
Dr. Barry Schwartz, Department of Credentialing, National University
Barry Schwartz has been involved in biomedical research, undergraduate and graduate teaching, and college administration. His research involves functional brain mapping using MEG (Magnetoencephalography) and was carried out at New York University and at The Scripps Research Institute in La Jolla as a Senior Scientist with a local biotech firm that manufactured the MEG devices. He has more than thirty research publications in neuroscience and medical journals, using MEG to aid in surgical planni
ng for brain tumors and epilepsy, and stroke. One project assayed neural plasticity in amputees (collaborating with Dr. V Ramachandran of UCSD), and was published in the Journal Nature. Dr. Schwartz has served as Vice President of Business Development at another biotech firm, Tristan Technologies, in San Diego.
In addition to his research, Dr. Schwartz taught courses in psychology and scientific methodology as an adjunct instructor at several colleges (University of Phoenix, Chapman, Brandman, and National University). He then moved to academic administration as Associate Dean of the San Diego campus of ITT Technical Institute. He currently works at National University in teacher credentialing and has recently initiated a collaborative research study with UCSD to use MEG for mapping permanent changes in brain function following a rapid reading improvement protocol known as the Universal Reading Method®.
Dr. Schwartz earned bachelor’s’ degrees from MIT in Humanities & Science and in Business Management, and a Ph.D. from New York University in Experimental Psychology (Neuroscience).
Brad Damon, Associate Dean Accreditation and Assessment ; Associate Professor, Brandman University
Brad Damon is Associate Dean of Accreditation and Assessment, and Associate Professor in the School of Education at Brandman University. In his current role, Brad works to ensure all programs leading towards licensure to work in a California public K-12 school meet the most current standards and regulations set forth by the state. He is a Board Institutional Reviewer and Accreditation Site Team Lead for the California Commission on Teacher Credentialing and has served on numerous accreditation teams.
Prior to joining Brandman, Brad spent 23 years at National University where his focus on excellence and team building enabled him to rise to key leadership roles across four areas: Academics, University Operations, Admissions, and Enrollment Management. Brad is certified in: Law and Higher Education Policy from the National Association of Student Personnel Administrators (NASPA), and Strategic Workforce Planning from the Human Capital Institute (HCI).
Brad holds a BA in Behavioral Science; MBA; MA Counseling Psychology; and is currently pursuing his Ed.D. in Educational Leadership at City University of Seattle.
Dr. Vincent R. Nijs, Associate Professor of Marketing, Rady School of Management, UCSD
Nijs’ research focuses on the effectiveness of marketing actions. Current studies address issues such as promotion and advertising impact, competitive retaliation, category captains, category management, pass-through of trade-promotions, and price rigidity.
Prior to Rady, Dr. Nijs was an assistant professor of marketing at the Kellogg School of Management, Northwestern University. At Kellogg, he served as the McManus Research Professor, won the Sidney J. Levy Teaching Award for outstanding teaching in an elective course, and was recognized by the Marketing Science Institute as part of its Young Scholars program. At Rady Nijs was awarded the Excellence in Teaching Award by the Full-Time MBA Class of 2012.
Nijs holds a master’s degree in marketing research from the University of Groningen and a Ph.D. in marketing from the University of Leuven. He won the John D. C. Little Award in 2001 and Frank M. Bass Award in 2002 for the paper “The Category Demand Effects of Price Promotions,” published in Marketing Science.