The Business of Cannabis: Technology, Marketing and Finance

September 19, 2018 @ 5:30 pm – 8:30 pm
Knobbe Martens
12790 El Camino Real
San Diego, CA 92130
Anita Rusch


The business of cannabis is emerging as the biggest new industry in many years. With the legal changes comes scientific, technology, marketing and financial challenges and opportunities. This panel discussion will bring together experts on the changes that are emerging as most critical to businesses.


  1. Learn about the cannabis industry
  2. Understand the new Business to Business landscape
  3. Discover what makes a business a good fit for the industry
  4. Discuss the regulatory and marketing challenges that this new cannabis industry is facing with such rapid growth in San Diego


To educate business professionals on the technology and related financial issues surrounding the cannabis industry. To inform the audience and help expand the knowledge and understanding, including the policies, the supply chain, and the banking challenges.


Introduction to the cannabis industry (market size, supply chain overview)


  • Regulations: What can businesses expect: County, City, State, and Federal laws
  • Banking
  • Software and hardware
  • Barriers to entry
  • Policies and employment outlook in San Diego
  • Ancillary/support businesses
  • Advice for success
  • Failure and risks.


Conclusion: Final thoughts by panel and moderator


Moderator:  Kendra Losee

Kendra Losee, CEO of Mota Marketing, is dedicated to helping businesses grow through marketing. In addition to working with clients to determine their marketing strategies, she teaches marketing at universities, and launched a course teaching social media to cannabis entrepreneurs. From social media to traditional marketing, Kendra’s 20 years of award-winning marketing experience helps her lead the way in cannabis marketing and other industries. Kendra earned her BA in Communications from UCSD, her Executive MBA from the Krannert School of Management at Purdue University and is halfway through her MFA in Creative Writing from National University.


PoliciesDallin Young, Executive Director, Association of Cannabis Professionals

Young began his career in politics as a consultant during the 2012 election cycle. He has since worked on over 20 campaigns throughout the state of California including some of the largest, most expensive, and closely watched races in the San Diego County area. Young became part of Grassroots Resources in 2015 after working for the Democratic Congressional Campaign Committee in 2014 and leading the largest field operation in the country in support of the Scott Peters for Congress campaign. 

 Young maintains very close ties to the San Diego political arena by being elected to the San Diego County Democratic Central Committee, with his lobbying and advocacy efforts on behalf of cannabis policy, and by providing the data, voter targeting, and technological support to the California Democratic Party and 14 other county parties throughout California. 

 Young is also the Executive Director of the Association of Cannabis Professionals, a lobbying and advocacy organization working towards establishing common sense cannabis regulations throughout Southern California in order to protect medical patients and provide economic opportunities for small businesses and individuals. 


Global Investors and Entrepreneurs Eric Gomez, VP: Max InterAmericas Inc, CEO: maxiaNET, CEO: Canopy San Diego

Eric is a corporate-trained entrepreneur with a management and strategy focus. He has experience in datacom, real estate, international trade, and cannabis tech. In the last 4 years, Eric has invested in 40+ companies, joined 3 investor networks, helped launch 20+ companies, joined the board of 5 companies, and advised for many, many more.  He currently serves as CEO of maxiaNET, CEO and Canopy San Diego, and VP of Max InterAmericas.

Eric began his career as an engineer in datacom, working for fortune 100 firms such as (GTE (Verizon), PacBell (ATT), PSINet (Cogent, TELUS, Interoute). After business school, Eric moved into asset management for world’s largest public industrial real estate investment trust (REIT), Prologis. Following the collapse of the real estate markets, Eric moved into international trade with an export management company, Max Interamericas, as Vice President. In 2016, Eric created an investment fund in the cannabis industry, using an accelerator model. He is now launching an international business development firm, maxiaNET.

Eric has gained more than 20 years of valuable experience in a wide variety of industries and markets that have defined his investment strategies. Having participated in the boom and bust of the dot-com bubble in the late 1990’s and the boom and collapse of the real estate markets in the late 2000’s, Eric has learned to evaluate market trends, management teams, and business models that are poised to scale with real valuations. Eric prefers the high-growth potential and proximity to the management team inherent in private, seed-stage investing. Eric has developed a portfolio that consists of start-ups in software, medical devices, medical services, consumer goods, data analytics, and the cannabis-ancillary space.


Business Owner Lincoln Fish, CoFounder & CEO, OutCo

With more than 30 years experience as an entrepreneur, Lincoln possesses a formidable background in strategy, finance, marketing, and sales. Lincoln recently resigned his position as senior vice president of sales and marketing for Avadyne Health, a $50 million healthcare administration firm. He is a nationally recognized healthcare leader and recently received a Person of the Year Award from the Healthcare Information Management Systems Society.

Lincoln’s many business achievements have given him significant financial, customer service, and business development experience. Among these ventures, Lincoln was a co-founder of the firm that became Avadyne Health’s technology division and president of Real Health Laboratories, a nutraceutical company that became one of the nation’s fastest growing consumer products companies and remains the number one natural prostate product on the market. Lincoln is a graduate of the Wharton School of Finance and Commerce at the University of Pennsylvania.


Legal – Dale Hunt, Partner, Hahn, Loeser & Parks, LLP

Dale Hunt is a plant scientist and patent attorney.  Before law school, he earned degrees in botany-BS, plant genetics-MS, and molecular/cellular biology-PhD.  He has worked with universities, plant breeders, and agriculture companies to commercialize plant varieties all over the world, obtaining, licensing, and enforcing IP rights and employing non-IP alternative approaches in countries without strong IP systems.  Dr. Hunt is an advisor to the Open Cannabis Project and was an invited speaker at the May 2017 Marijuana Business Convention on the topic of IP protection for Cannabis strains, products, and companies.  His clients include individuals and companies seeking IP and regulatory advice relating to Cannabis genetics, strains, edibles, topicals, and services ancillary to the Cannabis industry.



5:30: Registration, Networking, food and drinks
6:30: Presentation
7:30: Audience Q & A
8:00: Program Concludes, Networking, Coffee & Dessert until 8:30

MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at 11AM, the day of the event.  If you register online after 11AM, you will be charged $75, the on-site price. NO REFUNDS after Sept. 14

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.