Fighting the Opioid Crisis — Oska Wellness Case Study

July 18, 2018 @ 5:30 pm – 8:30 pm
Knobbe Martens
12790 El Camino Real #100 San Diego CA 92130
Anita Rusch
858-771-MIT1 (858-771-6481)

Chronic pain is big business.  Over 100 million Americans suffer from chronic pain accounting for over $500 Billion annually in treatments and lost productivity.   And, the primary solution is addictive pharmaceuticals.  No wonder the U.S. has an opioid crisis that causes 80 deaths every day.

Our program is a Case Study of Oska Wellness.

Oska is a medical device company that is disrupting the chronic pain management market with a clinically proven, non-invasive, non-drug, wearable technology that relieves pain, inflammation and improves mobility with no side effects.  Oska intends to change the way people who suffer from chronic pain manage their pain and live better lives.

Oska Wellness presentation by:

Greg Houlgate, Founder, Chief Product and Business Development Officer


Kathleen Glass, Founder & CEO,  Oinkodomeo

Tyson McDowell, Managing Partner, Lead Wingman Venture Studio

Summer Rogers, Startup CEO; Serial Entrepreneur

Scott Silverman, CEO, Crisis Coach, Confidential Recovery

Oska Underlying Science, Technology and IP

The wearable Oska® Pulse is powered by Pulsed Electromagnetic Field technology (PEMF) utilized for decades in clinics to stimulate tissue growth and reduce pain.  Its efficacy is supported by over 10,000 clinical studies.  PEMF acts at the cellular level to restore the electrical potential across membranes to stimulate cellular metabolism.

Oska has developed a unique application of PEMF Technology:

  • Miniaturized in a wearable device with single button operation allowing extended outpatient treatment.
  • Invented a unique multi-frequency protocol targeted at key cell types designed to accelerate the resolution of the body’s inflammatory response and reduce pain.
  • Designed a HIPAA Compliant pain tracking application and cloud service to integrate into electronic healthcare records and provide real-time pain management insights and treatment guidance.

Go-to-Market Strategy 

  • The Consumer Direct channel consists of the company website and premium medical verticals like
  • The Healthcare Provider Channel includes medical practices and hospitals called on by direct sales, independent reps and distributors.

Presentation by:  Greg Houlgate, Founder, Chief BD & Product Officer, OSKA

Top Two Challenges:

1)      Inspiring Trust from Consumers/Patients and from Physicians/Healthcare Providers to accelerate adoption

2)      Post-sales compliance in culture that expects immediate relief, with extended need for use to achieve results and integration into a patient’s life style

The Case Study Format

Many of the issues encountered by start-ups are quite similar.  Learn new solutions for your business through our case study program. The company will present an Executive Overview and their key challenges.  Then an assembled “Board of Directors” takes over and suggests possible solutions. But you can too — the audience often sees even better solutions.


Greg Houlgate / Founder, Board Member, Chief Product and Business Development Officer

An innovator of new technologies in both medical and consumer products with over 25 years of senior management, sales and marketing experience in a variety of companies including: DJO’s Global Recovery Science Division (a Blackstone Company); Onsite Network, an interactive media company; West Coast Trends, a leading travel luggage and golf bag provider; Porsche Design, and Callaway Golf. Greg holds a Bachelor of Science degree in Economics from U.C. Irvine and an MBA from the University of Phoenix.

5:30: Registration, Networking, food and drinks
6:30: Presentation
7:30: Audience Q & A
8:00: Program Concludes, Networking, Coffee & Dessert until 8:30

MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at 11AM, the day of the event.  If you register online after 11AM, you will be charged $75, the on-site price. NO REFUNDS after July 15.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

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