How to convert your business from a legacy system to the mobile “on demand” marketplace

flx-logo-circle     yukon-palmer

 

Do you order grocery or meal delivery?  How about in home healthcare or dog walking?  Companies eager to help their drivers be as efficient as possible translates to more profitability. Can FieldLogix translate its solution successfully to the “on demand” market?  Join us to help them figure it out.

Yukon Palmer founded FieldLogix in 2002 based on a plan he wrote at SDSU business school, and $3,500. The FieldLogix telematics solution was the first “green” GPS fleet management product in the US.  Today, it has become an award-winning IoT platform that offers extensive GPS fleet management services along with mobile workforce management features.  Simply put, FieldLogix delivers unparalleled driving intelligence for fleet operators. Their proprietary GPS fleet tracking and workforce management system helps organizations dramatically improve operating efficiencies.  Their clients save millions of dollars annually by reducing labor and fuel costs.  Clients also improve customer loyalty by providing an improved experience with their services.

FieldLogix customers have a desire to do much more than track their vehicles.  This has led to a focus on the development of its advanced mobile workforce management solution – Goose.  With Goose, fleet operators can create optimal routes for their delivery drivers and dispatch them to the Goose mobile application.  The application guides the drivers throughout their workday and sends ETA alerts to waiting customers.  This solution has gained traction with several high growth “on-demand” companies.

FieldLogix is an anomaly in tech because it has accomplished many feats in its 14 years of existence without equity financing.  This includes gaining reputable customers such as Coca Cola and Trane as well as winning numerous awards.  It was recognized as one of the fastest growing private companies by the San Diego Business Journal in 2009 and 2010. In 2011 it won the TechAmerica High Tech Awards for Outstanding Emerging Growth Company. Most recently, it was recognized as one of the most Admired San Diego Companies by SD Metro magazine for 2011 and 2015.  Its mobile application Goose was a finalist for the Most Innovative new Product awards in 2015.

Learn more about the issues facing this company today as Mr Palmer presents his key challenges:

  1. Do we pursue emerging on-demand providers or help incumbents become more like on-demand companies?
  2. How do we scale our sales / marketing efforts?
  3. How can we leverage partnerships to scale?

We will assemble a mock “Board of Directors” to facilitate this lively discussion.  Learn solutions for your company by listening to the Board advise this CEO.

“Board of Directors” panel

Dr. Gene Ray, CEO, GMT Ventures 

Dr. Gene W. Ray, a founder of The Titan Corporation, served as its Chief Executive Officer and as a member of its Board of Directors from the Company’s inception in May, 1981 until it was sold in August 2005. He was elected Chairman of the Board in 1999 and also served in that capacity until 2005.

Prior to launching Titan, Dr. Ray was Executive Vice President, General Manager and a member of the Board of Directors of Science Applications International  Corporation, Inc. (SAIC)  for  eleven  years.  Dr.  Ray  served  for two years as Chief, Strategic Division, U.S. Air Force (AFGOAS). He held the position  of Senior Appointee  (Public Law 313)  on the  staff of the Chief of  Staff of the U.S. Air Force, where he led a team of military  and civilian   analysts. Earlier in his career, Dr. Ray was with the Aerospace Corporation where he contributed to weapon system analysis programs and specialized in the  area  of  nuclear survivability.

Dr. Ray received his Ph.D. in theoretical physics at the University of Tennessee in 1965; an M.S. in physics at the University of Tennessee in 1962; and a Bachelor of Science in Mathematics, Physics and Chemistry from Murray State University in 1960.

Founded in 1981 and headquartered in San Diego, California, Titan was a technology based company and a leading provider of comprehensive information and communications products, solutions, and services for the Department of Defense, Department of Homeland Security and other government agencies. Titan also created, built and launched several commercial technology based companies including an information technology business, a global telecommunications services business providing wireless services to under-developed countries, and a business that pasteurized food using electron beams. When Titan was sold in 2005, it had more than  15,000 employees and annualized sales of approximately $2.5 billion. From 1985 to 2005, Titan was listed on the New York Stock Exchange under the ticker symbol TTN.

Presently, he serves on the Murray State University Foundation Board, as well as on several advisory boards for  early stage technology   companies.

 

Michael McMillan, Founder & CEO, BizSprints  

Michael’s over 20 years of diverse experience in the call center outsourcing and mobile software industry provides a large breath of experience to help lead teams to create disruptive systems to instigate action with their clients.  In addition to his unique work experience Michael has a large passion for endurance sports which has led him to complete over 15 triathlons, one full marathon, one half marathon, two century bike rides, and plans to train for his first full Ironman.

 

Jon M. Van Winkle,  VP Product Management, Omnitracs

Jon has more than 20 years of experience in the enterprise software and technology space. He has held leadership positions in product development with Fortune 500 companies such as Hewlett Packard, Intel and Qualcomm. Jon has also been involved in entrepreneurial and growth stage businesses such as Convera Technologies, XRS Technologies and Omnitracs LLC., which acquired XRS in 2014.

Jon is passionate about the challenges of identifying meaningful market opportunities for emerging technologies, developing successful products and monetization strategies and converting them into profitable revenue streams. Jon has successfully led teams responsible for all aspects of market and product strategy, product definition, development and delivery. Jon had P&L responsibility for leading solution platforms from in the transportation and logistics space generating more than $100M in annual revenue.

Jon’s community involvement has included working with CONNECT’s Springboard program as an Entrepreneur in Residence and more recently acting as an advisor and mentor to EvoNexus portfolio companies.

 

MODERATOR Kathleen Glass

05c73b0

Kathleen Glass has more than 25 years of experience in building processes for sales and marketing in innovative technology and managed services companies, with a focus on mobile telecom, analytics, IoT, and cyber security.

Previously, Kathleen worked with San Diego success stories such as telecom and mobility expense management leader ProfitLine (acquired by Tangoe), driver risk management leader Lytx (formerly DriveCam), analytics powerhouse HNC Software (now FICO), and Pacific Communication Sciences, an early pioneer in digital voice technology and wireless chipsets.

A graduate of UCSD in Economics, Kathleen currently serves as a CONNECT Springboard Marketing Entrepreneur in Residence (EIR), chairs the CyberTECH Startup Table Breakfast, is President of the San Diego Chapter of AA-ISP Inside Sales Professionals, and is a member of San Diego Sales and Marketing Leadership Alliance.

AGENDA

5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

CASE STUDY: Liquid Grids. Applying precision marketing thru social listening

Chief Marketing Officers will spend almost $200 Billion on digital advertising this year with one troubling question —  how to quantify the ROI.  There is a nagging sense that digital advertising, with all of its promise over traditional advertising, has real pitfalls and risks.

Delivering True Social ROI

When healthcare consumers took to social media to find, share and discuss health experiences and opportunities—some in the industry may have been surprised. But not Malcolm Bohm—he saw it coming. And he knew eventually healthcare companies would love to be the fly on the wall during these social media conversations.

In late 2010, Malcolm started Swarmology, now Liquid Grids, because he wanted to be ready when companies came calling for his insights and skills. By early 2011, he developed a prototype that proved his hypothesis—social media was a hotbed of relevant, publicly available, health-related dialogue. And Malcolm quickly learned that healthcare consumers essentially see their peers as the experts—85% of patients feel that social media plays a role in decisions they make about healthcare. But at the time, that “expert” data was spread across the web, and Malcolm wanted to get it all into a single place—one that would allow healthcare companies to better engage with patients.

To do that, Malcolm took data mining to a new level. Instead of using one piece of information to target a large, general group of people with one symptom, he developed a proprietary technology that houses, aggregates, organizes and analyzes a multitude of proprietary disease indexes, culled from the perspectives of one billion posts by more than 125 million unique users. Taking that further, he could divide the data into disease-specific Grids, which can be used as actionable insights to develop and launch highly contextual, credible, compliant and precisely targeted digital marketing campaigns—directed only at the healthcare consumers who are most likely to take action.

But now, nearly five years later, Malcolm is still innovating. Today, in addition to licensing his Grid technology to advertising agencies and pharmaceutical companies, his company also offers a lead generation service and develops cross-platform digital healthcare surveys, which offer instant results. One client, for example, wanted 100 completed surveys, with 50 opted-in users. Six days later, they received 519 unique clicks to the survey, with 233 surveys completed and 183 total opt-ins.

Learn more about how Liquid Grids is offering precision marketing for the healthcare industry.  President and CEO Malcolm Bohm will present the challenges to a vetted panel of experts.

(1)    Liquid Grids has developed 2 fundamental text data processing breakthroughs that are vertically agnostic. Is there serious value here and how can we unlock it as a Tech Company?

(2)    Liquid Grids has developed a repeatable business model that is differentiated in healthcare Direct to Consumer marketing & advertising. Should we become a community building Agency?

PANEL OF EXPERTS

qualcommlife-rick-valencia-headshot

Rick Valencia, President, Qualcomm Life

For the past 25 years Rick has founded, built, and run technology enabled service businesses.  Rick is considered a pioneer in telecommunications services and his past company ProfitLine, helped launch what eventually became a multi-billion dollar communications lifecycle management industry.

In addition to managing Qualcomm Life, Rick oversees all other health and fitness device and applications efforts at Qualcomm including Lifecomm where he is the Qualcomm business owner and Board Member of the Qualcomm joint venture with Hughes Telematics and American Medical Alert Corp. which is developing products and services in the Personal Emergency Response Services (PERS) industry.  Rick is also on the Advisory Board of Telcare, Inc. an early stage health care device manufacturer that plans to launch the world’s first cellular enabled blood glucose meter.

alex_benjamin

Alex Benjamin, Managing Director, Mirum Agency

For over 10 years, Alex Benjamin has been at the center of technology, marketing and communications and as Managing Director of Mirum San Diego, he’s responsible for ensuring the success of the business by working in close collaboration with the team and clients to ensure we are delivering the quality work we expect. Prior to Mirum, Alex worked at Accenture where he specialized in strategy and technology consulting within the Communications and High Tech practice, gaining deep experience implementing large scale technology platforms for companies such as Bank One and Vivendi/Universal. Since then, he has spent the majority of his career in the agency world developing strategies for clients like Johnson & Johnson, General Motors, DTS, Qualcomm, Inc., Rogers Communications, DirecTV, Sempra Energy, Shire, Hospira and Obagi among others. 

Mirum is a global digital agency that creates experiences that people want and businesses need.  Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience development, and commerce activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. For more information, visit mirumagency.com.

 john_faris-v4

John Faris, VP Digital Marketing Strategy, Red Door Interactive

As Vice President of Cross Channel Marketing, John leads the team of subject matter experts who manage SEO, paid media, email, social, content, CRO, and analytics for Red Door’s clients. He focuses on facilitating integration across marketing channels, and continually evolving the practice areas under his influence. As a member of RDI’s Executive team, John helps guide the overall business strategy and operations for the agency. Prior to his 10 years at Red Door, John was Business Development Manager at Inquest, Inc., where he oversaw all of the company’s sales and marketing efforts. John is an alumni of San Diego State University, where he studied Management and received his MBA in 2003.   For more information, visit Reddoor.biz

david_oates_1

Moderator:  David Oates, President, Stalwart Communications

David Oates is a 20-year marketing and public relations veteran who holds extensive experience in developing as well as executing successful and measurable programs for a wide range of agency, corporate and government organizations.Prior to founding Stalwart Communications in 2006, David was Marketing Director for Financial Profiles, a 35-year old financial planning software company based in Carlsbad, Calif., where he directed all marketing-related strategies and programs, including lead generation, partner/reseller, customer/sales support, brand enhancement, public relations, competitive analysis and market strategy/situation analysis programs. He also draws great strength from his days as a U.S. Navy combat and public affairs officer, where he honed his skills in leadership and corporate communications in various forward deployed operations, including Haiti, Hong Kong and the Middle East.

Gain insights for your business as the experts address and offer solutions to Liquid Grid’s challenges.

LiquidGrids-300x51-1
Liquid Grids is being used by companies across the healthcare spectrum, including biotechnology and pharmaceutical companies, medical device companies, health insurance providers and healthcare product companies. They partner directly with brands or their marketing agencies to deliver the most effective contribution to their digital and inbound marketing campaigns.
 f3_elite_data-miner_malcolm-bohm
AGENDA

5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

The Automobile of the Future. Keynote by Paul Jacobs, Chairman, QUALCOMM

 Presenting a collaborative event on September 21, 2016

   
.
Keynote Speaker:  Dr. Paul E. Jacobs, Executive Chairman, Qualcomm Inc.
Topic: “The Automobile of the Future: The Connected Car,  Autonomous Vehicles and Shared Mobility”
Followed by:
Dr. Pradeep Khosla, Chancellor, UCSD leading a panel of industry experts on
“Disruption in the Automotive Value Chain: What the Future Holds”

Panelists:

Brandon Nixon, Chairman & CEO, Lytx.Inc.
Patrick Little, SVP and GM, Qualcomm Automotive Solutions
John Wall, CEO, QNX Software Systems
                        Come early to see Qualcomm’s automotive demonstrations!  
Plus two cars onsite:  Cadillac with Infotainment and BMW M8 Electric with Halo
Event Overview:
Our mobility and transportation is poised for more change in the next five to ten years than it’s seen in the past 100 years.  The most basic paradigm of “Will you be driving the car?” or “Will the car be driving you?” is going to change.  We are on the verge of realizing Hollywood’s imagination of the cars from Total Recall or Back to the Future movies.
The vehicles and its ecosystems of the future will be smarter. They will be increasingly intelligent, inter-connected and instrumented. They will ultimately communicate, socialize and collaborate with each other, including other vehicles, traffic lights, parking bays and retailers, thereby becoming an entirely new platform to change the paradigm of how we transport ourselves and everything else.
This new platform will bring forth an array of digital services created out of the vast amounts of data this connectivity will unleash, just as smartphones changed the world in the last 10 years.  They will reinvent existing business models, create new models, change the entire ecosystem and redesign customer engagement and expectations.
Please join us and find out where the future is going with a keynote from Dr. Paul Jacobs, Executive Chairman, Qualcomm Corporation, and a renowned panel of industry experts from the automotive industry led by Pradeep Khosla, Chancellor, UCSD.
 4:30 pm – Qualcomm Automotive Demonstrations; Cash Bar, light appetizers
 5:30 pm – Welcome note by Naresh Soni, TiE Southcoast President & Nakul Duggal, VP Product Management – Automotive, Qualcomm
 5:45 pm – Keynote: Dr. Paul Jacobs, Executive Chairman, Qualcomm Inc.
 6:15 pmChancellor Pradeep Khosla, UCSD, leads an industry experts panel
 7:30 pm – Networking; Cash Bar
 8:00 pm – Event ends
Paul Jacobs photo
Dr. Paul E. Jacobs is executive chairman and chairman of the board of Qualcomm Incorporated, where he is responsible for helping guide the development of new technologies and Qualcomm’s long-term opportunities.  A leader in the field of mobile communications for more than 25 years and a key architect of Qualcomm’s strategic vision, Dr. Jacobs spearheaded Qualcomm’s efforts to develop and commercialize mobile technology breakthroughs that have significantly contributed to the growth of both the Company and the industry. Important developments which began under Dr. Jacobs include: the first smartphone based on Palm OS®; inclusion of GPS capabilities in mobile phones (which led to the acquisition of SnapTrack™ GPS and Qualcomm’s development of gpsOne™ position-location technology); the Brew® platform, which enables over-the-air downloading of applications; QChat™ platform, a Voice over IP, push-to-talk system; Qualcomm® Mirasol™ display technology, a novel reflective display technology; and the Qualcomm® Toq™ smartwatch.   Click here for full bio.

chancellor-page

Pradeep K. Khosla, an internationally renowned electrical and computer engineer, is the eighth Chancellor of the University of California, San Diego, and a Distinguished Professor.  At UC San Diego, he initiated and led a comprehensive, all-inclusive strategic planning process to unify the campus and define UC San Diego’s future.  The initiative resulted in a Strategic Plan that outlines five overarching goals, four grand research themes, and 13 strategies to fulfill our sharpened mission and vision as a student-centered, research-focused, service-oriented public university.
Before his current appointment, Khosla served as Dean of the College of Engineering and Philip and Marsha Dowd University Professor at Carnegie Mellon University. There, he set the strategic direction for undergraduate and graduate education and research, and initiated undergraduate curriculum reform, successful diversity efforts, multidisciplinary research centers and graduate offerings, and international programs. Khosla spent the majority of his career at Carnegie Mellon, rising through the ranks from his first position as Assistant Professor in 1986 to his appointment as Dean in 2004. From 1994 to 1996, he also served as a Defense Advanced Research Projects Agency (DARPA) Program Manager in the Software and Intelligent Systems Technology Office, Defense Sciences Office and Tactical Technology Office, where he managed advanced research and development programs.  Click here for full bio.

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free

Students with valid ID:  $5
Non-members: $45
​​On-Site: $50

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $50, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

May 11 The Investor Dating Game

The Investor Dating Game

Tired of traditional Pitch Fests? Bored with the Shark Tank? Join us for the Investor Dating Game!

Yes, just like the original TV Show, we’ll have an investor behind a partition asking questions of three tech companies all looking for funding. Each of the three companies will be asked questions in a fun and entertaining way to “win” the investor. And just like the TV Show, the winning company gets a date with the investor.

Moderator: Mike Krenn, President at San Diego Venture Group

Meet the Investors:

Eric Gasser, V.P. Hi-Tech Screening; a Tech Coast Angels Board Member; and co-founder of Seed San Diego.

Jay Kunin, Strategic Consulting, Health Technologies. Angel Investor. Entrepreneurship Educator. University Lecturer

A special thanks to our Community Partner, Jeanine Jacobson at The Founder Institute who vetted these companies.

looper link logo

LooperLink is a mobile platform for caddie programs, both big and small. The mobile app allows caddies to act as independent contractors or employees. Golfers have access to a definable and flexible marketplace tailored to their individual type of caddie services, at any course. And, golf course operators are provided with an add value service and management tool at no additional cost. LooperLink was founded in January of 2014 through the leadership of the Founder Institute. Not only will LooperLink increase the efficiency of the existing caddie industry, our goal is to ultimately grow the game of golf by facilitating the development of youth caddie programs around the world.

donation match logo

DonationMatch.com is an online platform helping nonprofits and companies promote supporter engagement and social impact with seamless handling of in-kind donations to events. Our unique, two-sided solution and built-in time-saving tools simplify how companies maximize the visibility and impact of their corporate philanthropy with minimal effort.

Catalystlogonew

Catalyst CTMS is a platform that integrates with other systems to help researchers accelerate the study process.  Using our platform, researchers can select and deploy modules they need to manage their trials. Catalyst modules are platform plugins that allow researchers to run their trials with the tools they need for success. Our goal is to create an ecosystem where researchers can find the best tools to meet the demands of their ever expanding clinical trial needs.

Sponsored by:

levitzacks

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

Cross Border Playbook: How innovative companies succeed in the ecosystem.

More than 565 companies from 20+ countries are integrated with and comprise the Tijuana Ecosystem. From global leaders to small companies, they access the world’s major markets by seaports, land and airports; recruit the best bicultural talent in the country; represent a workforce of over 185 000 people; enjoy of world-class industrial infrastructure, besides, they save between 19%-40% total cost to market.

Is your company considering the huge opportunities that the Mega region offers?  Wondering where to start? What resources are available?  What are the ins and outs?  Learn how your business can tap into the talent pool and manufacturing economies by hearing from companies who’ve actually made it happen.

Ask our experts!  Submit a question to our panel to be answered at the program.  Email questions to:Anita.Rusch@gmail.com

MODERATOR:  Paola Avila, Vice President, International Affairs, San Diego Regional Chamber of Commerce

headshot-paola-avila-lrg

Opening Remarks by Kenn Morris President/CEO  of Crossborder Group.

Panel:

  1. Bryan Bear, Director of Finance, Taylor Guitars
  2. Adriana Eguia, Director,  Endeavor Tijuana and Cali Baja
  3. Derek Footer, CEO and Managing Partner, HardTech Labs

Community Partners and Exhibitors:

  1. San Diego Regional Economic Development Corporation/World Trade Center San Diego
  2. San Diego Regional Chamber of Commerce
  3. Tijuana Economic Development Council
  4. Mind Hub  –  business incubator
  5. Tuteli  — founded by former President of the EDC in Tijuana and is a digital health company.
  6. The Aerospace manufacturing cluster
  7. U.S. Department of Commerce/San Diego U.S. Export Assistance Center
  8. Export-Import Bank of the U.S.  | Western Region

Sponsored by:

Print

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

Case Study: RxSafe Push One for Valium, Push Two for Viagra

RxSafe – Engineering the Future of Pharmacy Automation

Many of the issues encountered by start-ups are quite similar.  Learn new solutions for your business through our case study with RxSafe. You’ll hear the story  of a company of engineers that are putting automation to work to improve our local pharmacies and keep us safe.  This fast growing company faces two keys challenges.  Our  “mock” Board of Directors will suggest solutions to these challenges. But you can too — the audience often sees even better solutions!

Here’s how it works.

Director, Brian Kichler, will present RxSafe – the leader in automated, high-density robotic drug storage and retrieval technologies for pharmacies. They offer a full suite of pharmacy equipment designed to streamline operations, eliminate fulfillment errors, prohibit theft, manage inventory, reduce costs and increase productivity and profitability.

He’ll start with an Executive Overview and define their two key business challenges: Marketing/Branding and Operations/Scaling.

Then our assembled panel of experts takes over.

Confirmed “Mock Board”:

MODERATOR:  David  Titus Sr. V.P. Business Development, Cooley LLP.  Dave will draw from his rich background as Co-founder and managing partner of Windward Ventures which invested in 24 Southern California early stage companies. And, from 2011 to 2014, he served as the president of the San Diego Venture Group, a non-profit organization dedicated to supporting the venture capital ecosystem in San Diego.

Mark Bowles, Co-founder ecoATM and San Diego serial entrepreneur, can advise on all areas of start-ups from manufacturing to marketing to manpower.

Lynn Fulks, a senior marketing strategist with Upstart Group, has been developing and managing innovative high-tech strategic marketing plans, campaigns and product launches, as well as overseeing marketing departments, for over 25 years. She brings significant experience in delivering domestic and international marketing programs for Microsoft and other high-growth companies to identify growth drivers and design marketing strategies and tactics for small and medium sized businesses.

Dr. Sarah McBane, PharmD, CDE, BCPS, FCCP is an associate professor at University of California, San Diego Skaggs School of Pharmacy and Pharmaceutical Sciences, and the current president of the California Pharmacists Association. Dr. McBane co-chaired the task force that developed state legislation to recognize pharmacists as providers and expand the scope of practice for pharmacists in the state of California.

What’s a Case Study?
The MIT Enterprise Forum case study presentations welcome CEOs of local, up and coming, technology companies to present an executive overview, including current challenges facing their business. These presenting companies are privately held and have either completed a round of funding or are getting revenue to date. An expert panel of advisors lends their advice and draws upon their experiences to provide feedback and potential solutions to these challenges based on their own professional experiences and expertise. These business challenges are those encountered by most aspiring entrepreneurs and small growing enterprises-including financial, marketing, application of technology, operations, management, growth, diversification, and more-everyone walks away enlightened!

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

CASE STUDY of Feetz, one of San Diego’s Cool Companies

It’s time to reinvent what we expect from our shoes.

The Feetz Story

“Our founder, Lucy, went shoe shopping but couldn’t find a pair that fit. We’ve all been there, looking for that perfect pair of shoes for our new outfit and 5 pairs in a row don’t fit, uuurgggh…why don’t they fit?? You try on the next pair, success! They fit! But, the color just isn’t right for the outfit you wanted to wear. Frustration is growing inside of you, you just want to go home and wear your new shoes with your new outfit!”

“Lucy, took a much needed break from this shopping ordeal and ordered a “grande mocha light with 2 pumps” from Starbucks. It dawned on her, why could she choose from over 87,000 customized combinations for that perfect comforting sip of coffee but couldn’t easily find a pair of shoes that FIT and have STYLE.  It was time to reinvent what we expect from our shoes.”

Feetz Was Born

“Feetz was born and went on a 2 year journey to build the technology to make custom fit shoes for every person a reality. We’ve brought in experts across the globe from New York fashion designers to Italian shoe cobblers. And we built amazing new technology from 3D printers to make shoes in hours, software to resize shoes designs in minutes to only you, and materials that are good for you and the planet.”

Now it’s time to step into the future with us and get what you deserve….shoes that fit!

Founder/CEO Lucy Beard will present her fascinating story and the well worn path to growing this business.  From her executive overview, she’ll present her two key challenges. Then our assembled “mock” board will take over and offer solutions.  You’ll find the whole process rewarding and learn new solutions for your everyday business challenges.

Website-LucyBeard-Founder-Feetz_large

Join us and our panel to discuss the unique challenges and opportunities that await this mashup of technology and fashion.

Moderator:  Felena Hanson, Founder, Hera Hub.  Felena is a long-time entrepreneur, marketing maven and fashion leader. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs who need a productive, professional place to work on a flexible basis.

Felena Hanson head shot             Merle Marting           Vivian Sayward photo            John Vance headshot

Merle Marting, Founder / Partner, GO Intellectual Capital. Merle started in the shoe business at age 12 and went on to achieve 25 years of success at premier consumer brands — NIKE, TaylorMade, adidas, Callaway —  specializing in achieving high-growth & profitability thru world-class Go-to-Market practices. He’s held numerous Senior Executive positions – Divisional President for a $300M business, GM with global P&L accountability for a $600M business, and serving as CMO for a global billion dollar company.

Vivian Sayward, Founder and President at Vivacity Sportswear.  Vivian has held positions in finance, marketing and business development at Fortune 500 high tech and healthcare companies.   She has also consulted for start-ups in the healthcare and fashion/beauty industries. Now at Vivacity Sportswear, Vivian is drawing on her business development and entrepreneurial experiences to introduce a classic and sophisticated women’s clothing line for the golf/tennis/resort market. Vivian is committed to supporting local businesses by maintaining all Vivacity-related design, development and manufacturing activities in Southern California.

John Vance, CEO, Surftech, has had a long and very successful career as an executive in the action sports industry.  In May 2016, he became CEO of Surftech, a global leader in the surf hardgoods business.  Prior to joining Surftech, Vance was President and CEO of Freewaters Footwear; he spent eight years at Sanuk where he served as President and Chief Operating Officer and was part of the executive team who successfully sold Sanuk to Decker’s Outdoor. Prior to Sanuk, Vance served as a Vice President at Quiksilver as well as holding executive positions at OP and Airwalk earlier in his career.  He is also an equity holder and board member at Native Shoes, located in Vancouver Canada, Melin Headwear, located in Oceanside California, and Freewaters Footwear located in Laguna Hills, California.

 

Qualcomm (sponsor loop)       Community partners

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

Mark Bowles and Eric Otterson: How to leverage San Diego resources to launch successful companies

Mark Bowle headshot

Meet Mark Bowles, a serial entrepreneur and investor who’s made millions in tech, and kept it in San Diego. Learn more about why Bowles maintains a strict, San Diego-only philosophy when it comes to investing in startups.

“I get a lot of opportunities to invest in deals in Silicon Valley … but I restrict all of my investing to San Diego startups, which may not be the best financial choice,” Bowles said. “But I do believe in recycling capital.”

Bowles was the brains behind ecoATM, the local electronics recycling kiosk-maker acquired in 2013 by Coinstar’s parent company, Outerwall, for $350 million in cash. The acquisition represented a landmark moment for San Diego’s tech scene, which unlike Silicon Valley, isn’t famous for its behemoth buyouts.

Now Bowles, along with a few of his ecoATM co-founders, will take another stab at greatness with a health care startup he can only talk about in terms so vague that they would sound ludicrous coming from anyone else.

“If successful, (this idea) is the biggest and most noble in terms of its impact yet,” he said. “This one is really powerful if it works.”

Mark will be interviewed by Eric Otterson.

Eric Otterson

Eric is managing director at Silicon Valley Bank, leading the San Diego-based technology banking team. This includes a variety of lending, investment and global treasury management solutions tailored to private, venture-backed firms as well as small-cap, publicly traded firms.

Eric has 18 years experience in marketing and business development working with high growth technology and life science companies. As former VP of Business Development at venture law firm Cooley, LLP, he managed the national business practice groups, and locally built relationships between San Diego entrepreneurs and capital provider clients.

Being a former entrepreneur himself helps drive Eric’s passion for helping grow his clients’ and prospects’ businesses. He served as Director of Client Operations at startup eAssist, delivering a CRM suite to clients like Fiserv, Countrywide, AT&T and British Telecom.

Eric is Chairman of the Board at the San Diego French-American School, and on the boards of an EvoNexus and the San Diego Venture Group. He is co-founder of Start Up San Diego, an entrepreneur-run mentor, advisor and investor network.

 

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

Aug 20 New Energy Program

Save the Date!

“Navigating a New Energy Future”

Co-Hosts: Orison, Cleantech San Diego, and MIT Enterprise Forum San Diego
Sponsor: UCSD’s von Liebig Entrepreneurism Center.

Event Description:

Solving the critical and complex problems we face involves changing
the way we generate and access energy, now and in the future. We must
embrace promising new technologies to power the planet.  This is a
free public panel discussion, providing an opportunity for anyone who
uses electricity to learn more about the next generation of energy
from energy storage, renewable energy and utility industry leaders.
We’re on the cusp of a new energy future, and everyone is invited to
participate and benefit!  Light refreshments will be served.

 Agenda:

Check In: 5:30 PM – 6:00 PM
Panel and Q&A: 6:00 PM – 7:30 PM
Networking: 7:30 PM – 8:30 PM

REGISTER HERE

Memory, Medicine, Machines… Leveraging advances in Neuroscience

Memory, Medicine, Machines…

Leveraging advances in Neuroscience.

Join us for a powerful, sophisticated discussion on what the latest advances in neuroscience mean for our lives, our health, our brains – and the business opportunities and growth in San Diego.

Topics covered in this event have the potential for tremendous impact on your business and your life – it is a must for anyone related to the technology community and wanting to learn about and stay up-to-date on the effect that the latest advances in neuroscience will have on technology, life sciences, robotics and pharmaceuticals.

Along with business opportunities and growth, we all need to grasp the potential and issues surrounding these advances. Roger will be asking questions such as:

  • What happens to physician/patient relations when new personal health monitoring devices enter what was once privileged terrain?
  • What are the social implications of a memory enhancing product that goes beyond remedial uses?
  • At what point is an artificial intelligence deserving of empathy and ethical treatment?
  • Will your privacy be invaded by increasingly sophisticated robots?

RESERVE YOUR SEAT TODAY

Moderator:

Roger Bingham, is a science educator, author, and television presenter, writer and director. He is Co-founder and Director of The Science Network (TSN), a virtual forum with over 1100 videos dedicated to science and its impact on society (http://thesciencenetwork.org/), the Founding Director of The Science Collaboratory at UC San Diego, and a member of the Computational Neurobiology Laboratory at the Salk Institute and of the Institute for Neural Computation, UC San Diego. He is the co-author of The Origin of Minds: Evolution, Uniqueness, and the New Science of the Self, and an Emmy award-winning creator and host of PBS science programs, including the critically acclaimed series The Human Quest. Bingham is a member of the Board of Advisers of Scientific American.

 

Participants in the discussion are true pioneers on the cutting edge of neuroscience that is changing the world.

Tim Tully, Chief Science Officer and Executive Vice President of R&D, Dart Neuroscience,  a global leader in developing genetically-based pharmacological solutions to improve brain health in areas related to memory and cognition. These drugs have the potential not only to enhance memory function but to treat a range of disorders from dyslexia to dementia, bringing human brain capability to new levels and unleashing intelligence into our communities that has previously been held captive by dysfunction in the brain.

Eugene Izhikevich, CEO & Co-Founder, Brain Corporation, has been developing artificial nervous systems in robots to mimic mammalian brain function. In September his company released BrainOS, a robotic operating system that enables robots to learn about their environment through experiences, allowing to learn, respond and act on their own.

Erik ViirreDirector, Technical & Industry Relations, Qualcomm Tricorder XPRIZE and Nokia Sensing XCHALLENGE, who is leading the global competition to develop tricorder devices that can diagnose patients better than or equal to a panel of board certified physicians, with continued long distance monitoring and customized treatment guidance at your fingertips. The implications of minimizing the time and cost of healthcare this way will have a profound effect on health care as we know it today.

RESERVE YOUR SEAT TODAY

AGENDA
5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.