Why San Diego is the Capital of Craft Beer

When:
May 15, 2019 @ 5:30 pm – 8:30 pm
2019-05-15T17:30:00-07:00
2019-05-15T20:30:00-07:00
Where:
Knobbe Martens
12790 El Camino Real #100 San Diego CA 92130
Cost:
$65.00
Contact:
Anita Rusch
858-771-MIT1 (858-771-6481)

Unlimited Tastings; Food from The French Gourmet, extended Networking

The San Diego beer scene is one of the best known in the country, with over 150 breweries pouring over $1 billion into the local economy. Some trace it’s origins after homebrewing was legalized in 1978, and California allowed brewpubs to operate as early as 1982. Then in 1989, Karl Strauss opened it’s Brewery & Grill, creating the catalyst for San Diego’s craft beer rise. From Karl Strauss, you can trace the San Diego beer scene, with several of it’s the original employees opening well-known breweries, including Pizza Port Brewery (which spawned Port Brewing and Lost Abbey, among others) and the Home Brew Mart, which gave rise to Ballast Point Brewing Company. Then in 1994, Chris White, opened White Labs, one of the world’s preeminent yeast labs creating “unprecedented access to world class yeast” and “custom yeast strains.” Learn important business lessons from leading brewers at our panel discussion.  Plus, we’ll have an extended networking period for beer tastings.

Questions for the panel:

  1. How do craft breweries differentiate themselves in this crowded market?
  2. What are their short-, medium-, long-term goals?
  3. How is the market segmented ?
  4. How do they develop their market?
  5. Intellectual Property? How can they protect their competitive advantages? How innovative is the brewing technology?
  6. If you had to do it all over again, would you do it? Do it now? What would you do different?
  7. Is the San Diego market saturated? Market consolidation/mergers?
  8. Are you planning on diversifying (wine, spirits…..)?
  9. How important is packaging?

Moderator:  Tom Nickel from Nickel Brewing and O’Brien’s Brewery

Panel:

1.       Paul Segura- Head Brewmaster, Karl Strauss

2.       Bill Warnke — Co-Founder, Bitter Brothers Brewing

AGENDA
5:30 – 7PM: Registration, Networking, Beer tastings
7:00 – 8PM: Panel Program inside; Beer tasting continues outside
8:00:  Program Concludes

 

REGISTRATION & COST
MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at 11AM, the day of the event.  NO REFUNDS after May 13, 2019

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

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