CASE STUDY: SABIA How to teach a legacy business new tricks

April 19, 2017 @ 5:30 pm – 8:30 pm
Knobbe Martens
12790 El Camino Real #100 San Diego CA 92130
Anita Rusch
858-771-MIT1 (858-771-6481)

Many of the issues encountered by small to medium size businesses are quite similar.  Learn new solutions for your business through our case study with SABIA.  Their President, Tom Dannemiller, will present an Executive Overview and their two key challenges.  Then an assembled “Board of Directors” will advise on possible solutions.

Their key challenges are:

1. How can we sell more efficiently and effectively to our existing customer segments?

2. Should we expand into new customer segments with our existing product?

3. Should we up-sell our existing customers with new value added services?

Moderator: Joe Phillips, Chairman, The B.E.S.T. CEO Group

“Board of Directors”:

David Friedman, Managing Director, C-Level Partners

Marc Friedmann, Founder, Software Business Advisors

Darren Thierry, Principal | Chief Commercial Strategist,  Carlson Group Solutions, LLC

SABIA, Inc. is a manufacturer of integrated bulk material analyzers and provider of nuclear analyzer services. The company was  founded in 2000 by three individuals who first introduced Prompt Gamma Neutron Activation Analysis (PGNAA) for commercial use in the 1980’s.  As industry experts, the founders were motivated by the desire to create new, more innovative and efficient analyzers and software, thereby giving customers better performance, better value and a better experience.

SABIA means “wise one” and their mission is to provide customers with high speed, complete information of material composition so they can make wise decisions.

Tom D photo

Tom Dannemiller, President, SABIA, Inc.  Tom has over twenty-five years of experience in all aspects of high tech operations, sales and service. He has set up and managed operations in the US, Europe, and Asia. Tom has established and managed strategic relationships on 3 continents. He has managed the successful development and manufacturing of several successful products and has established and managed the global systems to support them. In his business endeavors, Tom has spent much of his career helping companies grow. He has done this as part of two IPO’s, including the Barrons IPO of 1995, as a part of the management team, and as a consultant to several growing companies.

Joe Phillips

Joe Phillips, Founder & Chairman, The B.E.S.T. CEO Group.  Joe is a business executive for over 30 years experience. Presently, President and Owner of Phillips Leadership Resources mentoring CEOs and business owners in San Diego. Previously, Chief Executive Officer for Western Digital Malaysia and Applied Magnetics Asia and Chief Operating Officer at Solid States Circuits and Compubur. He also ran businesses for Memorex, Diceon Electronics and Unisys. The B.E.S.T. CEO Group was formed in 2005 made up of business executives from diverse industries that were committed to a high level of success. That lead to the name BEST: Business. Executives. Success. Team. Phillips meets with several groups and runs monthly meetings. Also, he meets one to one with each CEO monthly to assist them in reaching their vision; business and personal.

David Friedman

David Friedman, Co-founder and Managing Director, C-Level Partners. David is a tech-savvy marketing and operations executive with an expertise in bringing to market new technology particularly in wireless, software and the internet of things. He plays at the intersection of technology and the customer; his real love is innovation and commercializing technology to meet the needs of customers. Currently EVP and Chief Marketing Officer of Attenditus Digital Networks, Friedman is charged with helping launch the largest Digital Out of Home (DOOH) network in the US. He is a co-founder and Managing Director of C-Level Partners, a consultancy focused on small to mid-cap companies which are looking for ways to grow their revenues and margins in light of difficult business environments and competitive threats. A member of the TechCoastAngels of Orange County since 2009, he serves on the software/hardware evaluation committee.



Darren Thierry Principal, Carlson Group Solutions. Darren serves as Principal at Carlson Group Solutions, LLC, where he leads strategy and commercial operations consulting services. His mission is to help clients gain sustainable competitive advantages through innovative strategy and transformation of commercial operations. Prior to Carlson Group Solutions, Darren was Global GM at Thermo Fisher Scientific and led teams in B2B sales, eProcurement, sales operations, marketing, software and hardware development, services, customer service and training. His teams also were responsible for the creation of patented company-wide CRM and SFE/ME online applications. Before serving as GM, he was AVP, Sales and Operations. Darren led the award winning “Supply Center of the Future” program, elevating Life Technologies to the #1 market position, opening new markets in China and SE Asia while winning the company’s highest CEO Award. Darren earned his Bachelor of Arts in Economics from Harvard University and completed his postgraduate work in Finance at the University of Texas.

Marc Friedmann

Marc Friedmann, Founder, Software Business Advisors.  Marc has 35 years of executive, entrepreneurial and start-up experience in software, telecom, datacom, storage and semiconductors. He has started companies, sold companies and raised more than $35 million in angel and venture funding. As an advisor with DaggerBoard Advisors since 2008 and Software Business Advisors since 2015, Friedmann has held interim CEO positions and advised clients in assignments ranging from start-up business plans to corporate acquisitions to product/market planning and development. Prior to DaggerBoard he was CEO of Syntricity, Inc. a venture-backed SAAS company supplying manufacturing improvement analytic software to customers in the semiconductor industry. Previously, Friedmann was the founding CEO of Prisa Networks, a software company focused on managing storage area networks, which was sold to EMC. Before Prisa, Friedmann held various marketing and general management positions at semiconductor company AMCC. Friedmann received his MBA from Harvard and undergraduate degree in Physics from UCLA.



5:30: Registration, Appetizers and Networking
6:30: Presentation
7:45: Audience Q & A
8:00: Program Concludes, Networking, Coffee & Dessert until 8:30

MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

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