CASE STUDY: LeadCrunch — Lookalike Marketing powered by AI

November 15, 2017 @ 5:30 pm – 8:30 pm
Knobbe Martens
12790 El Camino Real #100
San Diego, CA 92130
Anita Rusch
858-771-MIT1 (858-771-6481)

Many of the issues encountered by start-ups are quite similar.  Learn new solutions for your business through our case study program. The company will present an Executive Overview and their two key challenges.  Then an assembled “Board of Directors” takes over (See below) and suggests possible solutions. But you can too — the audience often sees even better solutions!

Understand Lookalike Marketing in Under 2 Minutes

Olin Hyde, Founder & CEO, LeadCrunch. AI  Olin started LeadCrunch with the intent of democratizing the power of artificial intelligence to the masses. He wrote his first line of code at age twelve on a home built computer and sold encyclopedias door-to-door to make money for college. He is a serial entrepreneur with two exits: National Facilities Group (acquired by Accruent) and Auto-Semantics (acquired by ai-one). Olin holds a Masters of Advanced Studies in Systems Engineering from UCSD and a Bachelors of Philosophy in Interdisciplinary Studies from Miami University where he wrote a thesis on “Mathematical Modelling of Organizational Buying Behavior.” He is a frequent speaker on how artificial intelligence can help people make better decisions.



Andrew Gazdecki, Founder & CEO, Bizness Apps

2014 – Inc. 500 #58 Fastest Growing Company
2015 – Inc. 500 #91 Fastest Growing Company
2017 – Inc. Magazine’s 30 Under 30

Andrew is the founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. They’re a do-it-yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps without any programming knowledge needed.

A graduate from CSU Chico, Gazdecki has been an entrepreneur for as long as he can remember. At the age of 10, he was selling baseball cards to neighborhood friends, and at the age 15, Andrew created his first for-profit website. In 2009, Andrew founded and bootstrapped Bizness Apps into a global enterprise all while he was a senior in college. Since then, he has gone on to help more than 500,000 small businesses engage with their customers on mobile devices.

Today, Gazdecki is the authority on mobile marketing for small and medium sized businesses. He has been featured in The New York Times, Wall Street Journal,, and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat.

Jason Knapp, Founder, Strategic Data Corp and Former Chief Product Officer, Viant Technology

Jason Knapp is a B2B & B2C product & operations executive and entrepreneur. He co-founded Strategic Data Corp, now part of the Rubicon Project (RUBI), where he helped create the first sophisticated online advertising monetization platform. There he invented Real-Time-Bidding, which now powers more than $40 billion in annual digital ad spend across platforms such as Google and Oath/Verizon, and negotiated Strategic Data Corp’s successful acquisition by News Corp to monetize Myspace at it’s peak.

Jason then lead product, technology, data science and operations as Chief Product Officer at Viant Technology. There he helped acquire and relaunch Myspace with Justin Timberlake in 2012, regrowing it three-fold to over 50 million monthly unique users, and played a key role in the acquisition of Viant by Time Inc in 2016.

Along the way, Jason has conducted major, successful marketing technology strategy and implementation projects with HP, Intel, Microsoft, Citibank, Bank of America, and Comcast.

Jason is currently involved in several startups working on sourcing & insurance automation, consumer data platforms, visual processing, and peer-to-peer marketplaces. He co-chairs the selection committee of the EvoNexus incubator and is active in Tech Coast Angels.

Yukon Palmer, Founder & CEO, FieldLogix

Yukon Palmer founded FieldLogix in 2002 based on a plan he wrote at SDSU business school. The FieldLogix telematics solution was the first “green” GPS fleet management product in the US.  Today, it has become an award-winning IoT platform that offers extensive GPS fleet management services along with mobile workforce management features.  Simply put, FieldLogix delivers unparalleled driving intelligence for fleet operators. Their proprietary GPS fleet tracking and workforce management system helps organizations dramatically improve operating efficiencies.  Their clients save millions of dollars annually by reducing labor and fuel costs.  Clients also improve customer loyalty by providing an improved experience with their services.

FieldLogix is an anomaly in tech because it has accomplished many feats in its 14 years of existence without equity financing.  This includes gaining reputable customers such as Coca Cola and Trane as well as winning numerous awards.  It was recognized as one of the fastest growing private companies by the San Diego Business Journal in 2009 and 2010. In 2011 it won the TechAmerica High Tech Awards for Outstanding Emerging Growth Company. Most recently, they were recognized as one of the most Admired San Diego Companies by SD Metro magazine for 2011 and 2015.  Its mobile application Goose was a finalist for the Most Innovative new Product awards in 2015.


5:30: Registration, Appetizers and Networking
6:30: Presentation
7:45: Audience Q & A
8:00: Program Concludes, Networking, Coffee & Dessert until 8:30

MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

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