How to convert your business from a legacy system to the mobile “on demand” marketplace

November 16, 2016 @ 5:00 pm – 8:30 pm
Knobbe Martens
12790 El Camino Real #100
San Diego, CA 92130
Anita Rusch
858-771-MIT1 (858-771-6481)

flx-logo-circle     yukon-palmer


Do you order grocery or meal delivery?  How about in home healthcare or dog walking?  Companies eager to help their drivers be as efficient as possible translates to more profitability. Can FieldLogix translate its solution successfully to the “on demand” market?  Join us to help them figure it out.

Yukon Palmer founded FieldLogix in 2002 based on a plan he wrote at SDSU business school, and $3,500. The FieldLogix telematics solution was the first “green” GPS fleet management product in the US.  Today, it has become an award-winning IoT platform that offers extensive GPS fleet management services along with mobile workforce management features.  Simply put, FieldLogix delivers unparalleled driving intelligence for fleet operators. Their proprietary GPS fleet tracking and workforce management system helps organizations dramatically improve operating efficiencies.  Their clients save millions of dollars annually by reducing labor and fuel costs.  Clients also improve customer loyalty by providing an improved experience with their services.

FieldLogix customers have a desire to do much more than track their vehicles.  This has led to a focus on the development of its advanced mobile workforce management solution – Goose.  With Goose, fleet operators can create optimal routes for their delivery drivers and dispatch them to the Goose mobile application.  The application guides the drivers throughout their workday and sends ETA alerts to waiting customers.  This solution has gained traction with several high growth “on-demand” companies.

FieldLogix is an anomaly in tech because it has accomplished many feats in its 14 years of existence without equity financing.  This includes gaining reputable customers such as Coca Cola and Trane as well as winning numerous awards.  It was recognized as one of the fastest growing private companies by the San Diego Business Journal in 2009 and 2010. In 2011 it won the TechAmerica High Tech Awards for Outstanding Emerging Growth Company. Most recently, it was recognized as one of the most Admired San Diego Companies by SD Metro magazine for 2011 and 2015.  Its mobile application Goose was a finalist for the Most Innovative new Product awards in 2015.

Learn more about the issues facing this company today as Mr Palmer presents his key challenges:

  1. Do we pursue emerging on-demand providers or help incumbents become more like on-demand companies?
  2. How do we scale our sales / marketing efforts?
  3. How can we leverage partnerships to scale?

We will assemble a mock “Board of Directors” to facilitate this lively discussion.  Learn solutions for your company by listening to the Board advise this CEO.

“Board of Directors” panel

Dr. Gene Ray, CEO, GMT Ventures 

Dr. Gene W. Ray, a founder of The Titan Corporation, served as its Chief Executive Officer and as a member of its Board of Directors from the Company’s inception in May, 1981 until it was sold in August 2005. He was elected Chairman of the Board in 1999 and also served in that capacity until 2005.

Prior to launching Titan, Dr. Ray was Executive Vice President, General Manager and a member of the Board of Directors of Science Applications International  Corporation, Inc. (SAIC)  for  eleven  years.  Dr.  Ray  served  for two years as Chief, Strategic Division, U.S. Air Force (AFGOAS). He held the position  of Senior Appointee  (Public Law 313)  on the  staff of the Chief of  Staff of the U.S. Air Force, where he led a team of military  and civilian   analysts. Earlier in his career, Dr. Ray was with the Aerospace Corporation where he contributed to weapon system analysis programs and specialized in the  area  of  nuclear survivability.

Dr. Ray received his Ph.D. in theoretical physics at the University of Tennessee in 1965; an M.S. in physics at the University of Tennessee in 1962; and a Bachelor of Science in Mathematics, Physics and Chemistry from Murray State University in 1960.

Founded in 1981 and headquartered in San Diego, California, Titan was a technology based company and a leading provider of comprehensive information and communications products, solutions, and services for the Department of Defense, Department of Homeland Security and other government agencies. Titan also created, built and launched several commercial technology based companies including an information technology business, a global telecommunications services business providing wireless services to under-developed countries, and a business that pasteurized food using electron beams. When Titan was sold in 2005, it had more than  15,000 employees and annualized sales of approximately $2.5 billion. From 1985 to 2005, Titan was listed on the New York Stock Exchange under the ticker symbol TTN.

Presently, he serves on the Murray State University Foundation Board, as well as on several advisory boards for  early stage technology   companies.


Michael McMillan, Founder & CEO, BizSprints  

Michael’s over 20 years of diverse experience in the call center outsourcing and mobile software industry provides a large breath of experience to help lead teams to create disruptive systems to instigate action with their clients.  In addition to his unique work experience Michael has a large passion for endurance sports which has led him to complete over 15 triathlons, one full marathon, one half marathon, two century bike rides, and plans to train for his first full Ironman.


Jon M. Van Winkle,  VP Product Management, Omnitracs

Jon has more than 20 years of experience in the enterprise software and technology space. He has held leadership positions in product development with Fortune 500 companies such as Hewlett Packard, Intel and Qualcomm. Jon has also been involved in entrepreneurial and growth stage businesses such as Convera Technologies, XRS Technologies and Omnitracs LLC., which acquired XRS in 2014.

Jon is passionate about the challenges of identifying meaningful market opportunities for emerging technologies, developing successful products and monetization strategies and converting them into profitable revenue streams. Jon has successfully led teams responsible for all aspects of market and product strategy, product definition, development and delivery. Jon had P&L responsibility for leading solution platforms from in the transportation and logistics space generating more than $100M in annual revenue.

Jon’s community involvement has included working with CONNECT’s Springboard program as an Entrepreneur in Residence and more recently acting as an advisor and mentor to EvoNexus portfolio companies.


MODERATOR Kathleen Glass


Kathleen Glass has more than 25 years of experience in building processes for sales and marketing in innovative technology and managed services companies, with a focus on mobile telecom, analytics, IoT, and cyber security.

Previously, Kathleen worked with San Diego success stories such as telecom and mobility expense management leader ProfitLine (acquired by Tangoe), driver risk management leader Lytx (formerly DriveCam), analytics powerhouse HNC Software (now FICO), and Pacific Communication Sciences, an early pioneer in digital voice technology and wireless chipsets.

A graduate of UCSD in Economics, Kathleen currently serves as a CONNECT Springboard Marketing Entrepreneur in Residence (EIR), chairs the CyberTECH Startup Table Breakfast, is President of the San Diego Chapter of AA-ISP Inside Sales Professionals, and is a member of San Diego Sales and Marketing Leadership Alliance.


5:00: Registration, Drinks and Appetizers, Networking
6:00: Welcome
6:10: Presentation
7:15: Audience Q & A
7:30: Program Concludes, Networking, Coffee & Dessert until 8:30

MITEF Members and MITEF Sponsors: Free
Non-members: $65
MIT Alums:  $50
​​On-Site: $75

NOTE:  Online Registration ends at midnight, the day prior to the event.  If you register online the day of the event, you will be charged $75, the on-site price.

PAYPAL is our payment processor and accepts ALL MAJOR Credit Cards.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *